Home improvement lead generation for renovation companies and handymen who are tired of shared leads. Your own Google Ads campaigns, split by job type and value, with every call and quote request tracked back to the keyword that produced it.
To a national agency, you are an account number. Your campaigns run on the same template as a client in a completely different trade.
That template does not know home improvement. It does not know a £150 handyman job from a £30,000 extension, which towns you cover, or what other local firms are bidding.
Three things we do for every account, every week.
Precise location targeting across your service area, down to the postcode. Every pound goes toward buyers you can actually serve.
We put you in front of people at the moment they are ready to buy or book, and we skip the ones who are only browsing.
Ad copy, landing pages and bids are tested on a schedule. What wins stays. What loses is cut. Your cost per customer comes down.
Client success story
When Miella Plumbing & Construction Ltd first approached AdsFlair, they were a skilled team relying almost entirely on word-of-mouth and unpredictable referrals. Their phone rang some weeks and stayed silent others, and previous generalist agencies had only ever delivered impressions and clicks, never tracked, booked jobs.
As their dedicated Google Ads agency, we rebuilt their entire acquisition engine from the ground up: hyper-local Google Search campaigns geofenced to their real service radius, strict negative keyword lists to filter out DIY and price-shopper traffic, and server-side conversion tracking that mapped every phone call and quote request back to the exact keyword that drove it.
Within 90 days, Miella went from chasing work to choosing it, filling their diary with high-margin installation and boiler jobs and finally seeing exactly which campaigns produced revenue.
Four steps. You approve each one before we move to the next.
We go through your account history to find where budget is leaking and what can be fixed this week.
A campaign structure built around your services, your postcodes and the customers you want more of. You sign it off before launch.
New ad variants, tracking for every call and form, and landing pages built to convert.
Weekly performance sprints and reports that show profit, not vanity metrics.
Bought home improvement leads are shared, and the job goes to whoever rings first and cheapest. Broad Google Ads campaigns are not much better: they pay for DIY videos, B&Q searches and jobs you would never quote. We build your own lead generation, split small jobs from big projects, block DIY searches and track every enquiry so you know what each booked job cost.
Paying for leads sold to several other trades at the same time.
Quote requests from towns you will not travel to.
Odd jobs and full renovations sharing one budget and one advert.
Agencies reporting clicks instead of quotes sent and jobs won.
Campaigns are built around the work you want most, with separate budgets for quick jobs and planned projects.
Reach homeowners planning bigger projects, with landing pages that show finished work and ask the right qualifying questions.
Fill gaps in the diary with local handyman searches, kept on a tight budget with clear minimum job sizes.
Target replacement and installation searches separately, because the buyer and the price are different.
Win high-value planned work from people comparing quotes, with ads that lead on guarantees and real projects.
Getting a homeowner to click your ad is only 10% of the battle; converting that click into a phone call or instant quote request requires technical precision.
We connect call tracking to Google Ads, so you can see which keyword produced each quote request and each job won.
Most homeowners start their search on a phone. We build fast pages with tap-to-call buttons, project photos and short quote forms.
We connect your Google and Meta ads straight to GoHighLevel or WhatsApp so your dispatch team can quote leads within seconds.
As a home improvement marketing agency, we build campaigns around the towns you cover, so your budget only reaches customers you can take on.
Management starts from £499 a month, plus a one-time £449 setup fee. Your ad spend is separate and is paid straight to Google. We recommend an ad budget of at least £500 a month. Rolling monthly terms, 30 days' notice.
By running their own Google Ads instead of buying shared leads: campaigns split by job type and value, targeting only the towns they cover, DIY searches blocked and every enquiry tracked to the job.
With your own campaigns the lead is yours alone, you choose the jobs and areas, and you can see your cost per booked job. Bought leads are often shared with several firms.
Yes, with a tight local area, a clear minimum job size and a small budget. Handyman searches are cheaper than most trades but need strong negatives to avoid DIY clicks.
Campaigns usually go live within 5 business days of you signing off the plan, and enquiries normally start in the first week.
Yes. Handyman work and planned projects get their own campaigns, budgets and landing pages, so a cheap job never uses a project budget.
We are based in Leicester and run campaigns for home improvement and handyman businesses across the UK, targeted to the towns each one covers.
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