Can you run ads separately for house cleaning and commercial cleaning?

Yes — we always separate campaigns by service type. House cleaning, office cleaning, end-of-tenancy, and commercial cleaning audiences behave very differently, and mixing them wastes budget.

Do Meta Ads work for cleaning businesses?

Very well. Facebook and Instagram ads for cleaning businesses excel at targeting local homeowners and office managers. We use before/after creative and special offers to drive high-volume, low-cost bookings.

How do you compete with large cleaning franchises on Google Ads?

We use hyper-local targeting, tightly themed ad groups, and high-converting landing pages to achieve Quality Scores that outperform big-budget competitors. We win on relevance, not just spend.

Google Ads for Cleaning Services

Google Ads for Cleaning Companies UK to Generate More Leads

AdsFlair helps UK cleaning businesses generate a steady stream of exclusive bookings for house cleaning, office cleaning, and commercial cleaning — through high-ROI Google Ads and Meta Ads campaigns built to outperform the competition.

3.9x

Average ROAS for Cleaning

£18

Average Cost Per Lead

20+

UK Cleaning Clients

Certified Google PartnerFree audit, no obligationLeads in 48 hrs

Get Free Cleaning Ads Audit

Free Audit, No Credit Card

Free Google Ads Audit for Cleaning Companies

We respond within 2 hours on business days.

Free campaign audit worth £299
No contract — cancel any time
Separate campaigns for residential and commercial
Weekly performance reports
Free high-converting landing page included

First Name *

Last Name *

Company Name *

Email Address *

Phone Number (incl. WhatsApp) *

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What is your current yearly revenue? *

What is your monthly marketing budget? *

How did you find us? *

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Trusted by Businesses Across the UK & Beyond

HARRISON PLUMBING

Devon · Emergency Plumbers

MITCHELL CONSTRUCTION

Manchester · General Builders

WRIGHT ROOFING

Birmingham · Roof Repairs

CLEARFLOW PLUMBING

London · Drain & Leak Specialists

BRIGHTHEAT SYSTEMS

Manchester · HVAC & Boilers

SKYLINE ROOFING GROUP

Yorkshire · Roofing Contractors

DEVON GAS ENGINEERS

Devon · Gas Safe Registered

APEX ELECTRICAL

London · Commercial & Domestic

PREMIUM BATHROOMS UK

Bristol · Bathroom Fitting

MERIDIAN BUILDERS

Leeds · Extensions & Renovations

PRODRAIN SOLUTIONS

Manchester · Drain Unblocking

SWIFT PAINTERS LONDON

London · Interior & Exterior

HARRISON PLUMBING

Devon · Emergency Plumbers

MITCHELL CONSTRUCTION

Manchester · General Builders

WRIGHT ROOFING

Birmingham · Roof Repairs

CLEARFLOW PLUMBING

London · Drain & Leak Specialists

BRIGHTHEAT SYSTEMS

Manchester · HVAC & Boilers

SKYLINE ROOFING GROUP

Yorkshire · Roofing Contractors

DEVON GAS ENGINEERS

Devon · Gas Safe Registered

APEX ELECTRICAL

London · Commercial & Domestic

PREMIUM BATHROOMS UK

Bristol · Bathroom Fitting

MERIDIAN BUILDERS

Leeds · Extensions & Renovations

PRODRAIN SOLUTIONS

Manchester · Drain Unblocking

SWIFT PAINTERS LONDON

London · Interior & Exterior

50+

UK Clients

£2M+

Ad Spend Managed

4.2x

Average ROAS

94%

Client Retention

Years Experience

Why Growing a Cleaning Business Online Is Harder Than It Looks

Platforms like Checkatrade and TaskRabbit sell your leads to 5 other cleaning companies
Google Ads competition is fierce — larger cleaning franchises outbid you every time
Inconsistent bookings make it impossible to grow your team with confidence
Customers go for the cheapest option when they find multiple providers in one click
No system to generate recurring clients who book every week or fortnight

Paid Ad Campaigns That Fill Your Cleaning Diary Week After Week

House Cleaning Google Ads — End-of-Tenancy, Regular Cleans & Deep Cleans
Office Cleaning Lead Generation Campaigns
Commercial Cleaning Google Ads for Contracts
Meta Ads for Cleaning Businesses (Facebook & Instagram)
After-Build & Construction Clean Campaigns
High-Converting Landing Pages for Cleaning Businesses

Proven Results

Real Results for Cleaning Services Businesses

Every number below represents a real cleaning services business that trusted us to grow their leads.

4.1x ROAS

Regular house cleaning bookings

SparkleClean London

£14 CPL

Office cleaning contracts

OfficeShine Manchester

40+ new clients

In first 60 days

BrightBuild Cleans

Get Results Like These

Our Process

From Sign-Up to Leads in Days

We keep it simple. No lengthy onboarding. No confusing reports. Just leads.

Free Audit

We review your current online presence, competitor ads, and identify the highest-volume cleaning keywords in your target area.

Campaign Build

We create separate campaigns for each cleaning type — residential, office, commercial — so every pound of budget is targeted precisely.

Launch

Your ads go live within 5 days. Residential cleaning leads typically arrive within 24 hours. Commercial leads within the first week.

Optimise & Scale

Weekly bid management, A/B testing and conversion rate optimisation to reduce cost per booking and scale results month on month.

Client Reviews

What Cleaning Services Businesses Say

“

“AdsFlair completely transformed our business. We went from 8 regular clients to 40+ in under 3 months. The leads are genuinely people looking for our exact service.”

Fatima Al-Rashid

Al-Rashid Home Cleaning, London

“

“We wanted office cleaning contracts, not one-off jobs. AdsFlair built specific campaigns for B2B cleaning and we landed three 12-month contracts in the first 6 weeks.”

Chris Barker

Barker Commercial Cleaning, Leeds

Why AdsFlair

We Only Work With Cleaning Services Businesses

We are a specialist Google Ads agency. We focus exclusively on trades and local service businesses, which means we know exactly what keywords convert, what ad copy gets clicks, and what landing pages turn visitors into calls.

Learn about our team

Certified Google Partner

Official certification. We meet Google's standards for excellence.

Transparent Reporting

Weekly reports with real numbers. No fluff, no spin.

Dedicated Account Manager

One point of contact who knows your business inside out.

No Lock-in Contracts

Month-to-month agreements. Stay because of results, not obligation.

FAQs

Common Questions About Google Ads for Cleaning Services

We recommend starting with £400–£1,200 per month depending on your location and services. Given low average cleaning ticket values, we focus on lifetime customer value — a regular client is worth thousands per year.

Available Now

Ready to Grow Your Cleaning Services Business?

Join 50+ UK contractors generating consistent leads with AdsFlair. Get your free audit today.

Free campaign audit worth £299No contract — cancel any timeSeparate campaigns for residential and commercialWeekly performance reportsFree high-converting landing page included

Get Free Cleaning Ads Audit +44 7568 954318