Painting advertising for decorators and painting contractors who want quote requests for real jobs, not price checks. Residential and commercial work run as separate campaigns, and every call and form is tracked back to the keyword that produced it.
To a national agency, you are an account number. Your campaigns run on the same template as a client in a completely different trade.
That template does not know painting and decorating. It does not know a one-room repaint from a commercial contract, which towns you cover, or what other decorators nearby are bidding.
Three things we do for every account, every week.
Precise location targeting across your service area, down to the postcode. Every pound goes toward buyers you can actually serve.
We put you in front of people at the moment they are ready to buy or book, and we skip the ones who are only browsing.
Ad copy, landing pages and bids are tested on a schedule. What wins stays. What loses is cut. Your cost per customer comes down.
Client success story
When Miella Plumbing & Construction Ltd first approached AdsFlair, they were a skilled team relying almost entirely on word-of-mouth and unpredictable referrals. Their phone rang some weeks and stayed silent others, and previous generalist agencies had only ever delivered impressions and clicks, never tracked, booked jobs.
As their dedicated Google Ads agency, we rebuilt their entire acquisition engine from the ground up: hyper-local Google Search campaigns geofenced to their real service radius, strict negative keyword lists to filter out DIY and price-shopper traffic, and server-side conversion tracking that mapped every phone call and quote request back to the exact keyword that drove it.
Within 90 days, Miella went from chasing work to choosing it, filling their diary with high-margin installation and boiler jobs and finally seeing exactly which campaigns produced revenue.
Four steps. You approve each one before we move to the next.
We go through your account history to find where budget is leaking and what can be fixed this week.
A campaign structure built around your services, your postcodes and the customers you want more of. You sign it off before launch.
New ad variants, tracking for every call and form, and landing pages built to convert.
Weekly performance sprints and reports that show profit, not vanity metrics.
Painting searches are full of price checks, DIY questions and paint shop visits. Broad campaigns pay for "Dulux colours", "how to paint a ceiling" and painter jobs. We block those searches, split domestic and commercial work, and track every enquiry so you know which painting leads turn into booked jobs.
Paying for people choosing colours or learning to paint themselves.
Quote requests from towns you will not travel to.
One-room repaints and commercial contracts sharing one budget.
Agencies reporting clicks instead of quotes sent and jobs won.
Campaigns are built around the painting work you want most, with separate budgets for domestic and commercial jobs.
Reach homeowners redecorating rooms and whole houses, with ads that show your finish and your availability.
Target exterior and masonry painting searches in the drier months, when that work is booked.
Win commercial painting leads from offices, landlords, schools and property managers who need work done to a schedule.
Pick up specialist work such as floor painting and coatings, with landing pages that explain the process and price.
Getting a homeowner to click your ad is only 10% of the battle; converting that click into a phone call or instant quote request requires technical precision.
We connect call tracking to Google Ads, so you can see which keyword produced each quote request and each job won.
Most homeowners search for a decorator on their phone. We build fast pages with tap-to-call buttons, photos of finished rooms and short quote forms.
We connect your Google and Meta ads straight to GoHighLevel or WhatsApp so your dispatch team can quote leads within seconds.
We build painting campaigns around the towns you cover, so your budget only reaches customers you can take on.
Management starts from £499 a month, plus a one-time £449 setup fee. Your ad spend is separate and is paid straight to Google. We recommend an ad budget of at least £500 a month. Rolling monthly terms, 30 days' notice.
Yes, when domestic and commercial work are split, DIY and paint shop searches are blocked, and the landing page shows finished work and asks for room or job size.
By running a separate commercial campaign with its own keywords, ads and landing page aimed at offices, landlords and property managers, and tracking which enquiries become contracts.
Click costs vary by town and job type. Management with AdsFlair starts from £499 a month plus your ad spend, which is paid straight to Google.
Campaigns usually go live within 5 business days of you signing off the plan, and enquiries normally start in the first week.
Yes. Exterior and render campaigns can be scheduled for the months that work is booked, with budget moved to interior work in winter.
We are based in Leicester and run campaigns for painters and decorators across the UK, targeted to the towns each business covers.
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