Google Ads for drainage companies that want paid call-outs, CCTV surveys and repair work, not DIY questions about bleach and plungers. Urgent and planned work run as separate campaigns, and every call is tracked back to the keyword that produced it.
To a national agency, you are an account number. Your campaigns run on the same template as a client in a completely different trade.
That template does not know drainage. It does not know a blocked toilet at 9pm from a commercial CCTV survey, which postcodes your vans cover, or what the national firms are bidding.
Three things we do for every account, every week.
Precise location targeting across your service area, down to the postcode. Every pound goes toward buyers you can actually serve.
We put you in front of people at the moment they are ready to buy or book, and we skip the ones who are only browsing.
Ad copy, landing pages and bids are tested on a schedule. What wins stays. What loses is cut. Your cost per customer comes down.
Client success story
When Miella Plumbing & Construction Ltd first approached AdsFlair, they were a skilled team relying almost entirely on word-of-mouth and unpredictable referrals. Their phone rang some weeks and stayed silent others, and previous generalist agencies had only ever delivered impressions and clicks, never tracked, booked jobs.
As their dedicated Google Ads agency, we rebuilt their entire acquisition engine from the ground up: hyper-local Google Search campaigns geofenced to their real service radius, strict negative keyword lists to filter out DIY and price-shopper traffic, and server-side conversion tracking that mapped every phone call and quote request back to the exact keyword that drove it.
Within 90 days, Miella went from chasing work to choosing it, filling their diary with high-margin installation and boiler jobs and finally seeing exactly which campaigns produced revenue.
Four steps. You approve each one before we move to the next.
We go through your account history to find where budget is leaking and what can be fixed this week.
A campaign structure built around your services, your postcodes and the customers you want more of. You sign it off before launch.
New ad variants, tracking for every call and form, and landing pages built to convert.
Weekly performance sprints and reports that show profit, not vanity metrics.
Drainage searches mix real emergencies with people looking for a free fix. Broad campaigns pay for "how to unblock a drain", "drain unblocker Screwfix" and council enquiries, and national firms push up the price of every urgent click. We block DIY and council searches, keep urgent and planned work apart, and track every call so you see which jobs the budget is buying.
Paying for people looking for drain unblocker or how-to videos.
Urgent calls from postcodes your vans cannot reach quickly.
24-hour call-outs and planned CCTV surveys sharing one budget.
Agencies reporting clicks instead of booked call-outs and surveys.
Campaigns are built around the drainage work that pays best, with separate budgets for urgent and planned jobs.
Reach people with a blocked drain or toilet right now, with call ads that run only when your team can answer.
Target homebuyers, landlords and businesses booking surveys, with landing pages that explain what the report covers.
Win higher-value repair and relining work from people who already know they have a damaged pipe.
Reach restaurants, landlords and facilities managers who need regular jetting and maintenance contracts.
Getting a homeowner to click your ad is only 10% of the battle; converting that click into a phone call or instant quote request requires technical precision.
We connect call tracking to Google Ads, so you can see which keyword produced each call-out, survey and repair job.
Most urgent drainage searches happen on a phone. We build fast pages with tap-to-call buttons, your service area and response times above the fold.
We connect your Google and Meta ads straight to GoHighLevel or WhatsApp so your dispatch team can quote leads within seconds.
As a drainage marketing agency, we build campaigns around the postcodes your vans cover, so your budget only reaches customers you can reach in time.
Management starts from £499 a month, plus a one-time £449 setup fee. Your ad spend is separate and is paid straight to Google. We recommend an ad budget of at least £500 a month. Rolling monthly terms, 30 days' notice.
By keeping urgent call-outs and planned work in separate campaigns, targeting only the postcodes your vans cover, blocking DIY searches and tracking every call so budget moves to the jobs that pay.
With negative keywords such as how to, unblocker, bleach, Screwfix and council, reviewed every week as new search terms appear.
Yes. Call ads and schedules are set to your working hours, and an out-of-hours campaign can run only if you offer 24-hour call-outs.
Campaigns usually go live within 5 business days of you signing off the plan, and calls normally start in the first week.
Yes. Surveys and relining are planned purchases with higher value, so they get their own campaigns, ads and landing pages.
We are based in Leicester and run drainage campaigns across the UK, with targeting set to the postcodes each company covers.
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