Google Ads and PPC for roofing companies that want repair calls and replacement quotes, not tyre-kickers. Repair and replacement run as separate campaigns, budgets rise when storms hit, and every call is tracked back to the keyword that produced it.
To a national agency, you are an account number. Your campaigns run on the same template as a client in a completely different trade.
That template does not know roofing. It does not know a storm-damage call from a new-roof enquiry, which towns you cover, or what other roofers nearby are bidding.
Three things we do for every account, every week.
Precise location targeting across your service area, down to the postcode. Every pound goes toward buyers you can actually serve.
We put you in front of people at the moment they are ready to buy or book, and we skip the ones who are only browsing.
Ad copy, landing pages and bids are tested on a schedule. What wins stays. What loses is cut. Your cost per customer comes down.
Client success story
When Miella Plumbing & Construction Ltd first approached AdsFlair, they were a skilled team relying almost entirely on word-of-mouth and unpredictable referrals. Their phone rang some weeks and stayed silent others, and previous generalist agencies had only ever delivered impressions and clicks, never tracked, booked jobs.
As their dedicated Google Ads agency, we rebuilt their entire acquisition engine from the ground up: hyper-local Google Search campaigns geofenced to their real service radius, strict negative keyword lists to filter out DIY and price-shopper traffic, and server-side conversion tracking that mapped every phone call and quote request back to the exact keyword that drove it.
Within 90 days, Miella went from chasing work to choosing it, filling their diary with high-margin installation and boiler jobs and finally seeing exactly which campaigns produced revenue.
Four steps. You approve each one before we move to the next.
We go through your account history to find where budget is leaking and what can be fixed this week.
A campaign structure built around your services, your postcodes and the customers you want more of. You sign it off before launch.
New ad variants, tracking for every call and form, and landing pages built to convert.
Weekly performance sprints and reports that show profit, not vanity metrics.
Roofing work arrives in waves. A storm brings a week of repair calls, then it goes quiet, and a flat budget either runs dry on the busy day or wastes money on the quiet ones. Broad campaigns also pay for "roofing jobs", "roof felt B&Q" and DIY videos. We split repair and replacement, set negative keywords from day one, and track every call so you can see which searches turn into roofs.
Paying for people buying felt, sealant or watching how-to videos.
Enquiries from towns your crews will not drive to in winter traffic.
Emergency repairs and full re-roofs sharing one budget and one advert.
Agencies reporting impressions instead of quotes won and roofs booked.
Campaigns are built around the work you want most, with separate budgets for urgent repairs and planned replacements.
Reach homeowners with leaks, slipped tiles and storm damage at the moment they search, with call ads set to your working hours.
Win planned, high-value jobs with ads and landing pages that show your guarantees, materials and finished roofs.
Target flat roof replacement and repair searches separately, because the price and the buyer are different.
Pick up related work in the areas you cover, with clear minimum job sizes so small jobs do not eat the budget.
Getting a homeowner to click your ad is only 10% of the battle; converting that click into a phone call or instant quote request requires technical precision.
We connect call tracking to Google Ads, so you can see which keyword produced each repair call and each replacement quote.
Most roofing searches happen on a phone, often from someone looking at a leak. We build fast pages with tap-to-call buttons and short quote forms.
We connect your Google and Meta ads straight to GoHighLevel or WhatsApp so your dispatch team can quote leads within seconds.
As a roofing marketing agency, we build campaigns around the towns your crews cover, so your budget only reaches customers you can take on.
Management starts from £499 a month, plus a one-time £449 setup fee. Your ad spend is separate and is paid straight to Google. We recommend an ad budget of at least £500 a month. Rolling monthly terms, 30 days' notice.
By splitting repair and replacement into separate campaigns, targeting only the towns you cover, blocking DIY and job-seeker searches, and tracking every call so budget moves to the searches that book roofs.
Both have a place. Google Ads brings calls from the first week and lets you raise spend when storms hit; SEO builds over months. Many roofers start with Google Ads and add SEO once enquiries are steady.
Published 2026 estimates put roof repair clicks at about £4 to £10 and emergency roof repair at £10 to £20, varying by town. Management with AdsFlair starts from £499 a month plus your ad spend.
Campaigns usually go live within 5 business days of you signing off the plan, and calls normally start in the first week.
Yes. Emergency repair campaigns run all year on a small budget, and the budget can be raised for the days around a storm warning.
No. We are based in Leicester and run roofing campaigns across the UK, with targeting set to the towns and postcodes each company covers.
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