Landscaping sells on pictures and proximity. The advertising ideas that work put a finished garden in front of a homeowner nearby, with an easy way to ask for a quote. Here are twelve, starting with paid adverts and ending with the free ones.
Paid online advertising
1. Google Search ads by service. Separate ad groups for patios, decking, fencing, turfing and garden design, each with the town in the headline and its own landing page.
2. Facebook and Instagram before and after ads. A two-photo carousel of the same garden. Target homeowners in the postcodes where you like to work.
3. Short video ads. A thirty-second time-lapse of a patio going down holds attention better than a photo.
4. Retargeting. Show more of your work to people who visited your site and did not enquire.
5. Google Business Profile ads. Search ads with location extensions show your profile, reviews and distance.
Offline advertising
6. Site boards. A board at the front of every job with your name, number and website.
7. Street leaflets. Cards to the twenty houses nearest each job, with a photo of the finished work when it is done.
8. Van signwriting. Include a photo of your work, not only a logo.
9. Local sponsorship. A school fair, a village show or a sports club. Choose ones in the neighbourhoods you want.
10. Garden centre and builders' merchant boards. Ask to leave cards where people buy paving and plants.
Free advertising
11. Google Business Profile posts. One finished job a week with photos.
12. Customer tags and shares. Ask clients to post their new garden and tag your page.
What to say in the advert
- The service and the town
- A photo of real work
- One reason to choose you: a guarantee, an accreditation, years trading
- One next step: "Send us photos for a quote"
What to avoid
- "All aspects of landscaping" with no picture
- Stock photos of gardens you did not build
- Advertising across a whole county when you want jobs within half an hour
When to advertise
Raise budgets from late winter through spring, when people plan outdoor work. Keep a lower level in summer. Use autumn to advertise planting, fencing and booking ahead.
Track it
Put a different phone number or a code on boards, leaflets and vans, and use call tracking online. Ask every enquirer where they saw you.
Common questions
What does a landscaping click cost on Google? Published UK estimates put it at £0.80 to £3.
Which idea is best for a new business? Site boards, street leaflets and a complete Google Business Profile cost little and reach the right streets.
Related guides
- Marketing Ideas for a Landscaping Business
- Google Ads for Landscapers: What to Do Before Spring
- How to Get Landscaping Clients
- Google Ads vs Meta Ads: Which Is Better for a Local Service Business?
Next step
AdsFlair runs Google Ads for UK trades and local service businesses. Ask for a free Google Ads audit and we will show you where your budget is going and what to fix first. There is no cost and no obligation. See our page on marketing for landscaping companies for how we work.