Local Services Ads show roofers at the very top of Google with a review score, a Google badge and a call button. You pay per lead. For roofers the badge is as useful as the position, because homeowners are cautious about who they let on their roof.
Are roofers eligible in the UK?
Roofers are on Google's UK list. Check your postcode on Google's sign-up page, as availability can vary.
Verification
Expect to provide:
- Business registration details
- Proof of public liability insurance
- Identity checks for the business owner
Verification can take a few weeks. Apply before autumn so you are live for storm season.
How you are charged
You pay for each lead, meaning a call or message through the listing. Google sets the price by area and job type and shows it in your account. We have not found a reliable published UK figure for roofing leads, so use the price Google quotes. You set a weekly budget and can pause at any time.
Job types
Tick the work you want, for example roof repair, roof installation, flat roofing, gutter repair. If you do not want small gutter jobs, leave that unticked.
How to rank higher
- Reviews: ask every customer, using the LSA review link
- Responsiveness: answer every call, or use an answering service while you are on a roof
- Hours: keep them accurate
- Proximity: set realistic service areas
- Budget: avoid running out mid-week
Handling calls
Many roofing leads come in while you are working. A missed call is still charged and lowers your ranking. Options:
- Divert to someone in the office
- Use a call answering service
- Set ad hours to when you can answer
Leads you cannot use
Google reviews leads for spam and wrong-service enquiries and credits invalid ones. A real homeowner with a small job still counts. Tight job types and service areas reduce these.
Use with Google Ads
LSAs suit repair calls. For re-roofs and flat roofs, Google Search ads give you control over keywords and send people to a page with photos, guarantees and a quote form. Run both and compare cost per booked job.
After storms
Lead volume can jump. Decide ahead whether to raise the weekly budget, and who will answer.
Common questions
Do I need a website? No.
Does the Google badge mean Google guarantees my work? No. It shows your business has passed Google's checks. Read Google's current terms for what the badge covers.
Why am I not appearing? Check that verification is complete, the budget has not run out and your review count is not far behind nearby roofers.
Related guides
- SEO for Roofers vs Google Ads: Which Should Come First?
- PPC for Roofers: Budget and Keywords
- Marketing for Roofers: A 12-Month Plan
- How Much Does It Cost to Advertise on Google in the UK?
Next step
AdsFlair runs Google Ads for UK trades and local service businesses. Ask for a free Google Ads audit and we will show you where your budget is going and what to fix first. There is no cost and no obligation. See our page on Google Ads management for how we work.