Roofing work follows the weather and the seasons. Repairs peak in autumn and winter storms. Re-roofs and flat roofs are booked for the drier months. A 12-month plan for marketing for roofers lets you build the base early and push the right service at the right time. Adjust the months to when you start.
Months 1 to 2: foundations
- Complete your Google Business Profile: categories, services, areas, photos
- Set up call tracking and form tracking
- Build or tidy your website: one page per service, phone number at the top
- Start asking every customer for a Google review
- Gather proof: insurance, guarantees, trade memberships, photos
Month 3: first paid campaigns
- Launch Google Search ads for roof repairs in your core area
- Apply for Local Services Ads. Roofers are on Google's UK list, and verification takes time.
- Add negative keywords weekly
Months 4 to 5: add high-value services
- Add campaigns for re-roofing and flat roofs
- Build a landing page for each with photos and a quote form
- Start a simple portfolio: one finished job a week, with the area named
Month 6: review
Look at six months of numbers: enquiries, jobs and value by source and by service. Cut what does not pay. Raise budget where cost per job is good.
Months 7 to 8: local SEO
- Write a page for each main town you cover
- Add a case study page for three or four larger jobs
- List your business in the main directories with matching details
- Ask suppliers and trade bodies to link to your site
Month 9: prepare for bad weather
- Check that repair campaigns, call tracking and phone cover are ready
- Write a page for storm damage and emergency repairs
- Email past customers offering a roof and gutter check before winter
Months 10 to 12: storm season
- Keep a reserve to raise the repair budget after storms
- Answer every call; use an answering service if you are on a roof
- Offer every repair customer a survey and quote for larger work if the roof needs it
- Collect reviews from repair jobs, which arrive quickly
Every month
- One Business Profile post with a photo
- Review requests after each job
- Search terms check and new negatives
- A record of enquiries, jobs and value by source
Timing by season
- Spring and summer: push re-roofs, flat roofs, roofline. Show photos and guarantees.
- Autumn: gutter clearing, pre-winter checks, repairs.
- Winter: emergency repairs. Plan next year's bigger jobs with customers who had leaks.
Common questions
What should I do first with a small budget? The Business Profile, reviews and one repair campaign in a tight area.
How do I get more re-roofs and fewer small repairs? Separate campaigns, a re-roofing landing page with photos, and a follow-up survey offer after every repair.
Related guides
- Roofing Company Advertising: What Works
- Local Services Ads for Roofers
- SEO for Roofers vs Google Ads: Which Should Come First?
- Google Ads vs Meta Ads: Which Is Better for a Local Service Business?
Next step
AdsFlair runs Google Ads for UK trades and local service businesses. Ask for a free Google Ads audit and we will show you where your budget is going and what to fix first. There is no cost and no obligation. See our page on Google Ads management for how we work.