Pressure washing is one of the easiest services to advertise, because the result is visible in a single photo. The ideas below make the most of that.
1. Before and after photos
One half of the driveway cleaned, one half not. Take this photo on every job. It is your advert for every channel.
2. Short videos
A clip of the lance cutting a clean line through a dirty patio stops people scrolling. Post it on Facebook, Instagram and TikTok with your town in the caption.
3. Facebook and Instagram ads
Use your best before and after as a paid advert to homeowners in your area. Offer a quote from a photo: "Send us a picture of your drive for a price."
4. Google Search ads in season
Search rises in spring when people look at their patio after winter. Target:
- "driveway cleaning [town]"
- "patio cleaning near me"
- "pressure washing services [town]"
- "block paving cleaning and sealing"
Add negatives: hire, rental, buy, machine, Karcher, for sale, parts, jobs, how to. Many pressure washing searches are people wanting to hire or buy a washer.
5. Neighbour cards
A clean drive makes the ones next door look dirty. Post cards to the nearest ten houses with a photo of the job you have just done.
6. Site board
A small sign on the lawn while you work, with your number.
7. Google Business Profile
List each service separately: driveway cleaning, patio cleaning, decking cleaning, roof cleaning, render cleaning. Add photos weekly and ask for reviews.
8. Package with sealing and re-sanding
Advertise the full job on block paving: clean, re-sand and seal. It raises the job value and gives a reason to choose you over someone with a washer.
9. Commercial contracts
Car parks, shop fronts, pub gardens, forecourts, schools and housing associations. Email with photos of similar work and your insurance.
10. Add it to another round
If you clean windows or gutters, tell every customer you also clean patios and drives. Existing customers are the cheapest to sell to.
Timing
- Spring: highest demand. Advertise patios and drives.
- Summer: decking and garden furniture areas.
- Autumn: paths and steps before they get slippery.
- Winter: commercial work and planning.
What to say
Service, town, a photo and a way to get a price fast. Mention if you are insured and whether you take away the waste water or use a surface cleaner that keeps mess down.
Common questions
Can I get work without paid ads? Yes. Before and after posts, neighbour cards and a Google profile bring steady enquiries.
Is pressure washing on Local Services Ads? We did not find it on Google's UK list.
Related guides
- 12 Window Cleaning Advertising Ideas
- How to Advertise a Cleaning Business
- How to Advertise Your Cleaning Business for Free
- Is Google Ads Worth It for a Small Business?
Next step
AdsFlair runs Google Ads for UK trades and local service businesses. Ask for a free Google Ads audit and we will show you where your budget is going and what to fix first. There is no cost and no obligation. See our page on marketing for window cleaning and pressure washing for how we work.