Roofing company advertising has to solve a trust problem. Homeowners cannot see their own roof, have heard stories about cowboy roofers and are wary of anyone who knocks on the door. The advertising that works puts a traceable, reviewed local firm in front of people who came looking.
Google Search ads
Good for: repairs and planned work, in the areas you choose.
Homeowners search "roof repair [town]" or "new roof cost". You appear at the top and pay per click. Published UK estimates put roofing clicks at £1 to £5. Split repairs from re-roofs and send each to its own page.
Local Services Ads
Good for: repair calls with little setup.
Roofers are on Google's UK list. You pay per lead and carry a Google badge after verification. The badge helps with the trust problem.
Google Business Profile
Good for: free calls from the map results.
Reviews are the main factor homeowners look at. Ask after every job and reply to each one.
Directories and trusted trader schemes
Good for: credibility.
Checkatrade, TrustMark, Which? Trusted Traders and local council schemes vet members. Membership fees apply. Use the logos on your site and van.
Facebook and Instagram
Good for: staying known locally and showing finished work.
People do not look for a roofer on Facebook, so it is weak for emergencies. Drone photos and before and after shots of re-roofs do well, and local groups regularly ask for recommendations.
Site boards and scaffold banners
Good for: the street you are working on.
A banner on the scaffold is seen by every neighbour for the length of the job. Their roofs are the same age.
Leaflets and cards
Good for: following up near a current job.
Post cards to nearby houses: "We are replacing the roof at number 31." This is different from cold knocking, which many homeowners distrust.
Van signwriting
Name, phone number, website and accreditations. It shows you are an established business.
What to put in any advert
- A real business name and address
- A landline or tracked local number
- Guarantee length
- Insurance and trade memberships
- Photos of your own jobs
- Reviews
What to avoid
- "Free roof inspection" offers pushed door to door, which homeowners associate with scams
- Claims you cannot support, such as "cheapest in town"
- Stock photos
Where to start
- Business Profile and reviews
- Search ads for repairs
- Local Services Ads
- Boards and banners on every job
- One trusted trader scheme
Common questions
What advertising brings the biggest roofing jobs? Search ads for re-roofing with a strong landing page, and referrals from past customers.
Is door knocking worth it? It carries reputational risk. Cards near a live job are safer and better received.
Related guides
- Local Services Ads for Roofers
- SEO for Roofers vs Google Ads: Which Should Come First?
- PPC for Roofers: Budget and Keywords
- Google Ads Not Converting: 9 Causes and How to Fix Each One
Next step
AdsFlair runs Google Ads for UK trades and local service businesses. Ask for a free Google Ads audit and we will show you where your budget is going and what to fix first. There is no cost and no obligation. See our page on Google Ads management for how we work.