Meta Ads management services for Birmingham and West Midlands businesses. We run Facebook and Instagram ads as a full funnel: cold audiences, retargeting and lookalikes working together, with the Conversions API alongside the pixel so every lead is tracked. New ad variants are tested every week. Plans from £499 a month, with no long-term contract.
Trusted by Businesses Across the UK & Beyond
Most Facebook ad accounts run one flat campaign: cold and warm audiences mixed together, the same three creatives for months and no retargeting.
Meta then optimises on thin data from a browser-only pixel, so it finds more people who click and fewer who enquire.
Client success story
Strideworks Footwear came to AdsFlair spending heavily on cold, broad-interest targeting that drove traffic but left ROAS below breakeven, with a previous Meta Ads agency chasing likes and reach instead of purchases.
We rebuilt the account around a full-funnel structure: dynamic catalog ads for warm retargeting, fresh UGC-style video creative rotated weekly, and an abandoned-cart sequence that recovers lost sales automatically.
ROAS turned profitable within 18 days, and monthly revenue grew by 185% at a Cost Per Purchase of just £8.40.
Owners of trade and local service businesses on working with AdsFlair.
“AdsFlair delivers qualified, high-ticket extension and renovation inquiries consistently. Truly in a league of their own for construction marketing.”
“Transparent reporting and genuine commercial understanding. The call tracking and lead qualification setup changed how we run our sales pipeline.”
“Within six weeks of AdsFlair taking over our Google Ads, our monthly booked boiler installations doubled while our cost per lead dropped by 34%.”
“The landing page and tracking work alone paid for itself in the first month. We can finally see which campaigns bring in commercial contracts versus one-off jobs.”
“Every previous agency treated us like a generic client. AdsFlair actually understands HVAC seasonality and built campaigns around it. Our winter pipeline has never looked this healthy.”
“AdsFlair rebuilt our Google Ads from scratch and finally put proper call tracking in place. We went from guessing which ads worked to knowing exactly which keyword booked which job.”
Three things we do for every account, every week.
Ads are shown to people in Birmingham and the areas you cover, from Solihull and Sutton Coldfield to West Bromwich and Dudley, set by radius or postcode.
Cold audiences, retargeting and lookalikes run as separate stages, so warm visitors see a different message from people who have never heard of you.
Images, videos, hooks and offers are tested against each other every week. What wins gets budget; what loses is switched off.
Four steps. You approve each one before we move to the next.
We go through your account history to find where budget is leaking and what can be fixed this week.
A campaign structure built around your services, your postcodes and the customers you want more of. You sign it off before launch.
New ad variants, tracking for every call and form, and landing pages built to convert.
Weekly performance sprints and reports that show profit, not vanity metrics.
Full-stack Facebook and Instagram Ads management, from funnel strategy and Conversions API tracking to creative testing and scaling.
Awareness, consideration and conversion campaigns working together, taking cold audiences through to enquiries and sales.
Meta Pixel implementation paired with the Conversions API, so your account keeps accurate purchase and lead data even when browser tracking is blocked.
Ad copy, image briefs and video scripts tested every week to find the hooks that bring cost per lead down.
Warm-audience retargeting sequences plus value-based lookalikes built from your best customers, expanding reach without sacrificing efficiency.
Why AdsFlair
Clicks are easy to buy. What Birmingham businesses need is a team that turns them into booked work and can show where every pound went. Here is what working with AdsFlair looks like.
New ad variants are tested every week against the current best performers. What is not producing leads is paused and budget moves to what is. Birmingham audiences tire of the same ad quickly, so fresh creative is planned in, not added once results drop.
You are not passed between account managers. One specialist builds the campaigns, makes the weekly changes and joins your review calls, so the person you speak to knows why each pound was spent. When your business changes, such as a new service, a quiet week or a full diary, the work changes with it.
We set up the Meta Pixel and Conversions API so leads and sales are counted even when browsers block tracking. Meta's delivery then learns from real customers, and your monthly report shows leads, cost per lead and return in plain English.
Management starts from £499 a month plus a one-time £449 setup. Your ad budget is paid directly to Meta, and we recommend a starting budget based on your goal and audience size. There is no long-term contract, so the results have to keep earning your business.
Management starts from £499 a month plus a one-time £449 setup, with no hidden costs. We recommend an ad budget of £500 to £2,000 a month, paid directly to Meta. No long-term contract. Not sure what to spend? Book a 30-minute call.
AdsFlair is based in Braunstone Town, Leicester, about 40 miles from Birmingham, and manages Facebook and Instagram ads for trades, local service businesses and e-commerce brands across Birmingham, the West Midlands and the rest of the UK.
Birmingham is a big, mixed audience. A campaign that targets "Birmingham" with one broad audience usually spends most of its budget on people who will never buy. We split audiences by area, such as Solihull, Sutton Coldfield, Edgbaston, Harborne, West Bromwich and Dudley, and by intent: people who visited your site, people who engaged with your videos, and lookalikes of your best customers.
We also run campaigns for businesses in Birmingham (Google Ads), Coventry and Leicester, and for clients across the UK.
Facebook and Instagram campaign strategy, audience testing, creative direction, retargeting, budget control, conversion tracking and ongoing optimisation to generate leads or sales.
Management starts from £499 a month plus a one-time £449 setup. Your ad budget is separate and paid directly to Meta; we usually recommend £500 to £2,000 a month.
Both, depending on the setup. Lead form and conversion campaigns work well for local service businesses, catalogue and retargeting campaigns suit e-commerce, and awareness campaigns work best when they feed a retargeting stage.
Meta campaigns usually need 2 to 4 weeks while the algorithm learns your audience. Steadier results tend to come within 30 to 45 days as audiences and creatives are refined.
We provide creative direction, ad copy, image briefs and video scripts for every campaign. For full production such as video editing or graphic design, we can coordinate with our design partners.
Yes. We are based in Leicester and run Meta Ads for businesses across Birmingham and the West Midlands, as well as clients across the UK.
No. We work on a rolling monthly basis with no 12-month lock-ins or early termination fees. You can cancel with 30 days’ notice.
We plan the angles and write the copy. You supply photos and short videos of your work, or we brief a simple shoot. Every ad is approved by you before it goes live.
Yes. See the Strideworks Footwear results on this page, and ask us on the call for examples closest to your sector.
