Pest control customers come in two types. Households call in a hurry when they find wasps, rats or bed bugs. Businesses sign contracts because they have to keep pests out. To grow, you need a way to win the first type today and a plan to build the second over time.
Be found when the household panics
A person who finds a rat in the kitchen searches on their phone and calls within minutes. Be in the three places they look:
- Google Search ads for "[pest] control [town]" and "pest control near me"
- Local Services Ads, where pest control is on Google's UK list
- The map results, through a complete Google Business Profile with recent reviews
Answer the phone. In urgent trades the first business to pick up usually gets the job.
Give each pest its own page
Someone with wasps does not want to read about moles. Create a page for each main pest you treat: rats, mice, wasps, bed bugs, ants, fleas, cockroaches, moths, squirrels. Each page says what the treatment involves, how many visits it takes and what it costs, even as a starting price.
Show why you are safe to let in
- BPCA or NPTA membership if you have it
- Qualifications and insurance
- Unmarked vans, if you offer them. Many customers ask.
- Reviews that mention the pest and the result
Turn one-off jobs into repeat work
- Offer a follow-up visit or guarantee period and explain it.
- Sell proofing after a rodent job, so the problem does not return.
- Offer households an annual plan if it suits your business.
- Send a reminder before wasp season to past customers.
Win commercial contracts
Restaurants, takeaways, food producers, pubs, hotels, schools, care homes and landlords all need pest control on record. To reach them:
- Build a commercial page with the sectors you serve and how reporting works
- Run search ads for "commercial pest control [town]" and "pest control contract"
- Contact letting agents and facilities managers directly
- Ask commercial clients for a named review
One contract can be worth many one-off callouts over a year.
Track where customers come from
Use call tracking and ask each caller how they found you. Record which source brought contracts, not only calls.
Common questions
What is the fastest way to get pest control customers? Google Search ads and Local Services Ads, because people are searching with an urgent problem.
How do I get reviews when customers are embarrassed? Ask anyway, and tell them a first name or initials is fine. Many are relieved enough to leave one.
Related guides
- 10 Pest Control Advertising Ideas
- A Pest Control Marketing Plan, Season by Season
- Best Advertising for Pest Control: Five Channels Compared
- Google Local Services Ads UK: What They Are, Who They Suit and What They Cost
Next step
AdsFlair runs Google Ads for UK trades and local service businesses. Ask for a free Google Ads audit and we will show you where your budget is going and what to fix first. There is no cost and no obligation. See our page on Google Ads for pest control companies for how we work.