Most plumbing marketing ideas fail because they are tried once and never measured. Here are fifteen that suit a UK plumbing business, grouped by cost, so you can pick two or three and stick with them.
Free ideas you can do this week
1. Complete your Google Business Profile. Add every service, your areas, hours and at least ten photos of real jobs.
2. Ask for a review after every job. Text the link while you are still on the drive. A steady flow of new reviews matters more than a big total.
3. Reply to every review. It takes a minute and shows the next customer that someone is there.
4. Post finished jobs. A before and after photo on your profile and Facebook page each week.
5. Join local Facebook groups and Nextdoor. Answer plumbing questions when they come up. Do not spam.
6. Add your Gas Safe number and accreditations everywhere. Website, profile, quotes and van.
Low-cost ideas for this month
7. A page for each service and each town. "Boiler repair in Derby" should have its own page, not a line on your homepage.
8. Follow up old quotes. A text to everyone you quoted in the last six months often brings back a job or two.
9. Annual service reminders. Keep a list of boiler service dates and send a reminder each year. This is repeat income with no ad cost.
10. Neighbour cards. After a job, post five cards either side: "We have just fitted a boiler at number 14."
11. Partner with other trades. Kitchen fitters, builders and electricians can pass you work, and you can do the same.
12. Landlord and letting agent offers. Gas safety certificates are a legal need for landlords, so they are a steady source of repeat work.
Paid ideas that scale
13. Google Search ads. For the jobs with the best profit, in the area you cover, with call tracking.
14. Local Services Ads. Plumbers qualify in the UK. You pay per lead and appear at the top with a Google badge.
15. Facebook and Instagram ads for installs. Show finished bathrooms and new boilers to homeowners nearby, then retarget visitors.
How to choose
Pick one idea from each group. Free ideas build trust, low-cost ideas bring back old customers, and paid ideas bring new ones on demand. Give each a month and count the jobs it produced.
Common questions
How much should a plumber spend on marketing? There is no single figure. Start from the number of extra jobs you want and what each is worth, then work back.
Which idea brings work fastest? Paid search and Local Services Ads. Following up old quotes is the fastest free one.
Related guides
- Local Services Ads for Plumbers: Lead Cost and Setup
- How to Get More Plumbing Leads
- How to Get More Leads for My Plumbing Business: A Google Ads Plan
- Google Ads Not Converting: 9 Causes and How to Fix Each One
Next step
AdsFlair runs Google Ads for UK trades and local service businesses. Ask for a free Google Ads audit and we will show you where your budget is going and what to fix first. There is no cost and no obligation. See our page on Google Ads for plumbers and gas engineers for how we work.